Today’s restaurant business is extremely competitive and every restaurant requires an edge in order to survive. What many are focusing on now, is a fairly new digital restaurant menu approach that is more customer-friendly, makes customer experience more innovative and fun, reduces waiting time, and brings in more revenue and side orders.
While paper menus have always been around and customers are more comfortable with these, digital restaurant menus via tablets are acquiring more fans day by day. Introducing a wine app for customers is an excellent way to make their experience easier and unforgettable. There are various apps today which give customers details about wines according to the preferred vintage, grape variety, climate zone and sometimes, even back stories on the history of the wine.
Making the case for digital restaurant menus
Digital menus have many advantages over their paper counterparts, in the sense that they allow much more content to be displayed; the menu can be tweaked or updated at a moment’s notice and if you make use of some of the various menu apps available in the market, customers can even request to speak with the chef, call the attention of the waiters and write reviews through the app.
Main benefits of a digital restaurant menu
So, what are the main advantages of having a digital restaurant menu? Should you implement this and will it help your restaurant to earn more revenue and in turn, grow further? The answer to that is a resounding yes! It will make your restaurant look more modern and professional and will actually help you to run it more efficiently. Some of the various other benefits are:
Easy promotion – Digital restaurant menus give you the chance to promote and highlight new dishes and specialties of the day. You can let customers know which dishes will make use of the freshest meat, seafood and vegetables and if you’re aiming to bring in more health conscious foodies, you can even showcase the farmer’s market or organic farm which supplies your main ingredients.
- Inventory control -If you’re running low on a particular main ingredient, you can always make quick changes to your menu so the customer won’t request that particular dish.
- Languages – Digital restaurant menus can be translated into various languages if you have a lot of tourists visiting your restaurant.
- Marketing tool – Digital restaurant menus can be shared on Facebook along with special offers in order to entice more people to dine at your restaurant.
- Detailed reviews – On digital restaurant menu they can access reviews of the most popular dishes and accordingly make their choice.
Another reason why going digital with regard to your restaurant menu is a good choice is that it empowers customers. Sometimes, customers will not choose items from the menu simply because they have no idea what it is. Digital restaurant menus can display a picture of the dish or wine and also a small description about what it constitutes.
Love the idea of digital restaurant menu gracing your restaurant? Then connect with us at GoodWorks Moblity, a veteran of hospitality and restaurant technology solutions.
- Posted by admin
- On August 8, 2016
- 0 Comments